Opinion leadership is closest to which of the following concepts?
A) Advertising.
B) Word-of-mouth.
C) Email newsletters.
D) Adoption process.

Question

Quizplus · Accepted Answer

Opinion leadership refers to the phenomenon where certain individuals are more influential in spreading information and shaping attitudes than others. It is often associated with word-of-mouth communication, where these opinion leaders share their thoughts and ideas with others in their network. Advertising and email newsletters are forms of one-way communication, and while they may have an impact on attitudes and behavior, they do not involve the same level of interpersonal influence as opinion leadership. The adoption process is a broader concept that encompasses the various stages of decision-making that individuals go through when deciding to adopt a new product or innovation. While opinion leadership may play a role in this process, it is not the same thing as the adoption process itself.

Opinion Leadership Is Closest to Which of the Following Concepts