The _____ consists of brands the consumer is indifferent towards because they are perceived as not having any particular advantages.
A) inert set
B) inept set
C) evoked set
D) consideration set

Question

Quizplus · Accepted Answer

The inert set refers to the brands that do not have any particular advantages and hence the consumer is indifferent towards them. In contrast, the evoked set consists of brands that are actively considered by the consumer, and the consideration set involves the brands that the consumer is actively evaluating for purchase. The inept set refers to brands not considered by the consumer due to negative experiences or associations.

The _____ Consists of Brands the Consumer Is Indifferent Towards