Which of the following is not an example of a relationship marketing program?
A) Qantas frequent flyer miles.
B) Hertz Club.
C) Free samples in the mail.
D) Your local coffee shop's punch card.

Question

Quizplus · Accepted Answer

Free samples in the mail can be considered a form of direct marketing rather than relationship marketing, as they are not necessarily building a long-term connection between the brand and the customer. The other options all involve loyalty or rewards programs designed to foster ongoing relationships.

Which of the Following Is Not an Example of a Relationship