When consumers have established criteria for evaluating a product category, they engage in routinised response behaviour.

Question

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When consumers have established criteria for evaluating a product category, they tend to engage in routinised response behaviour, which means they repeat the same buying behaviour without much thought or deliberation. This is because they have already formed a mental model or framework for evaluating products in that category, and they simply apply it automatically without much effort or consideration. It is a common phenomenon in low-involvement purchases or when consumers have a strong brand preference or habit.

When Consumers Have Established Criteria for Evaluating a Product Category