The _____ process is concerned with how innovations are spread.
A) innovation
B) diffusion
C) viral marketing
D) opinion leadership

Question

Quizplus · Accepted Answer

The diffusion process specifically deals with how new ideas, products or services spread throughout a social system or market. It involves the study of the factors and conditions that facilitate or hinder the adoption and use of innovations by potential users or adopters. The innovation process is concerned with the creation, development, and introduction of new ideas or technologies, while viral marketing refers to the intentional use of social media and other online channels to generate buzz or word-of-mouth attention for a product or brand. Opinion leadership is a concept that refers to the individuals or groups who are influential in shaping the attitudes and behaviors of others in a given social network or community.

The _____ Process Is Concerned with How Innovations Are Spread