The micro process that focuses on the stages through which an individual consumer passes in deciding to accept or reject a new product is called:
A) adoption.
B) trial.
C) acceptance.
D) product use.

Question

Quizplus · Accepted Answer

The stages through which an individual consumer passes in deciding to accept or reject a new product are referred to as adoption. Adoption is a micro-level process that involves five stages: awareness, interest, evaluation, trial, and adoption. The other options - trial, acceptance, and product use - may be a part of the adoption process, but they do not encompass the whole process.

The Micro Process That Focuses on the Stages Through Which