A _____ definition of a product considers a product new if the company is producing it for the first time.
A) firm-oriented
B) product
C) market
D) consumer

Question

Quizplus · Accepted Answer

A firm-oriented definition of a product focuses on the company's perception of the product and considers it new if the company is producing it for the first time. This definition does not take into account if the product is new to the market or consumers.

A _____ Definition of a Product Considers a Product New