The first group of consumers to purchase a new product are:
A) word-of-mouth communicator.
B) consumer innovators.
C) opinion receiver.
D) leading consumers.

Question

Quizplus · Accepted Answer

Consumer innovators are individuals who are the first to adopt a new product or service. They are typically adventurous, risk-takers, and eager to try new things. They are also usually well-informed and opinion leaders who are likely to spread the word about a new product to their networks. Therefore, they are the first group of consumers to purchase a new product.

The First Group of Consumers to Purchase a New Product