An innovation is any product that a consumer judges to be new and is an example of a:
A) consumer-oriented definition.
B) competitor-oriented definition.
C) product-oriented definition.
D) firm-oriented definition.

Question

Quizplus · Accepted Answer

An innovation being judged as new by a consumer is a perspective that focuses on the consumer's perception, making it a consumer-oriented definition.

An Innovation Is Any Product That a Consumer Judges to Be