Stan is examining what effect a new innovation will have on consumers' established behaviour patterns. Stan has defined an innovation by using a:
A) competitor-oriented definition.
B) firm-oriented definition.
C) product-oriented definition.
D) market-oriented definition.

Question

Quizplus · Accepted Answer

In this scenario, Stan is examining the effect that a new innovation will have on consumers' established behaviour patterns. Therefore, Stan's focus is primarily on the product, rather than the competition, the firm, or the market. Therefore, he is using a product-oriented definition.

Stan Is Examining What Effect a New Innovation Will Have