A mass lecture for 500 freshmen in the College of Business probably scores:
A)low on customization and high on intangible activities.
B)high on customer contact and low on intangible activities.
C)high on customization and high on intangible activities.
D)low on customer contact and low on intangible activities.

Question

Quizplus · Accepted Answer

Mass lectures, especially for a large group like 500 freshmen, are typically standardized (low on customization) and focus on delivering knowledge or information (high on intangible activities).

A Mass Lecture for 500 Freshmen in the College of Business