The three dimensions of service positioning are the nature of the service package, the degree of customization and the degree of customer contact.

Question

Quizplus · Accepted Answer

The statement is true. The nature of the service package refers to the core benefits offered by the service, and the supporting features that enhance the service experience. The degree of customization refers to how much flexibility the service provider offers in tailoring the service to individual customer needs. The degree of customer contact refers to how much interaction customers have with service providers during service delivery.

The Three Dimensions of Service Positioning Are the Nature of the Service