Which of the following measures would be least likely to be included in a balanced scorecard's customer perspective?
A) Customer satisfaction rating
B) revenue growth by product line
C) Total operating income by product line
D) Percent of repeat sales

Question

Quizplus · Accepted Answer

Total operating income by product line measures the company's financial performance and would be more appropriate under the financial perspective, whereas the other options all relate directly to customer satisfaction and loyalty.

Which of the Following Measures Would Be Least Likely to Be