When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is Ikea likely altering?
A)Price
B)Promotion
C)Distribution
D)Product
E)Target market

Question

Quizplus · Accepted Answer

By offering the items as a bundle, Ikea is likely altering the "Price" aspect of the marketing mix, as bundling typically involves offering a discount or special pricing for purchasing multiple items together.

When Ikea Showcases Rooms of Furniture on Its Website, It