Basic customer expectations are considered the minimum performance level required to stay in business and are often called _____.
A) order qualifiers
B) order satisfiers
C) order exciters
D) order winners

Question

Quizplus · Accepted Answer

Basic customer expectations are often referred to as order qualifiers because they are essential to meeting customer requirements and staying in business. Order satisfiers, order exciters, and order winners refer to higher levels of performance that can help a company differentiate itself from competitors and achieve greater success.

Basic Customer Expectations Are Considered the Minimum Performance Level Required