Goods and service features and performance characteristics that differentiate one customer benefit package from another and win a customer's business are called _____.
A) order qualifiers
B) order satisfiers
C) order exciters
D) order winners

Question

Quizplus · Accepted Answer

Order winners are the features and performance characteristics of a product or service that differentiate it from competitors and are most important in winning the customer's business. Order qualifiers are the minimum standards required to be considered in a buyer's choice, and order satisfiers are features that are expected by customers but do not necessarily differentiate one option from another. Order exciters are unexpected or surprising features that may delight customers, but may not necessarily be the deciding factor in their purchase decision.

Goods and Service Features and Performance Characteristics That Differentiate One