Which of the following statements is NOT true of mass customization?
A) Mass customization involves the commercialization of a device, method, or idea that differs from existing norms.
B) Flexibility is manifest in mass-customization strategies that are becoming increasingly prevalent today.
C) Mass customization requires companies to design goods, services, and operations around flexibility.
D) Mass customization requires companies to align their activities around differentiated customer segments.

Question

Quizplus · Accepted Answer

Mass customization does not necessarily involve the commercialization of a new device, method, or idea that differs from existing norms. Rather, it can involve customization of existing products or services to better suit individual customer needs.

Which of the Following Statements Is NOT True of Mass