With regard to the three types of attributes customers use in evaluating the quality of goods and services, a vacation would best be classified as high in _____.
A) search attributes
B) experience attributes
C) credence attributes
D) competitive advantage attributes

Question

Quizplus · Accepted Answer

A vacation is best classified as high in experience attributes. Experience attributes refer to qualities that can only be assessed through consuming or experiencing the good or service, such as the ambiance or atmosphere of a restaurant or the level of customer service at a hotel. A vacation is an experience that cannot be fully evaluated until it has been experienced. Search attributes can be easily evaluated prior to consumption, such as the price or ingredients of a product. Credence attributes are qualities that may be difficult to assess even after consumption, such as the safety or effectiveness of a medical procedure. Competitive advantage attributes are unique qualities or features that give a product or service an advantage over its competitors.

With Regard to the Three Types of Attributes Customers Use