Which of the following does NOT describe how customers evaluate services in a manner that differs from the way they evaluate goods?
A) Customers rely more on information from nonpersonal sources when evaluating services prior to purchase.
B) Customers perceive greater risks when buying services than when buying goods.
C) Customers can form prior expectations of expected service quality.
D) Dissatisfaction often results from a customer's inability to properly perform or co-produce his or her part of a service.

Question

Quizplus · Accepted Answer

Customers typically rely more on personal sources (such as word of mouth) rather than nonpersonal sources (like advertising) when evaluating services, due to the intangible nature of services.

Which of the Following Does NOT Describe How Customers Evaluate