With regard to the three types of attributes customers use in evaluating the quality of goods and services, medical diagnosis would best be classified as high in _____.
A) variant attributes
B) experience attributes
C) credence attributes
D) search attributes

Question

Quizplus · Accepted Answer

Medical diagnosis is a type of service that is not easily evaluated by customers on their own, as it requires specialized knowledge and expertise. This places it in the category of credence attributes, which are often evaluated based on trust and faith in the provider, rather than direct observation or personal experience. Variant attributes are those that vary from product to product (e.g. color, size), search attributes are those easily observed before purchase (e.g. price, features), and experience attributes are those that can only be evaluated through use or consumption of the product or service (e.g. taste, comfort).

With Regard to the Three Types of Attributes Customers Use