With regard to ways customers evaluate services compared to goods, which of the following is NOT true?
A) For services, customers seek and rely more on personal sources of information.
B) Customers normally adopt innovations in services faster.
C) Customers perceive greater results when buying services.
D) Dissatisfaction with services is often the result of a customer's inability to properly perform or co-produce their part of the service.

Question

Quizplus · Accepted Answer

This statement is actually false. Customers tend to adopt innovations in goods faster than in services.

With Regard to Ways Customers Evaluate Services Compared to Goods