A(n)____ is usually a middle manager who learns about a new product or service idea and becomes committed to it.This manager helps the inventor overcome resistance to change and convinces others to take the innovation seriously.
A) sponsor
B) venture capitalist
C) informational leader
D) product champion
E) transformational leader

Question

Quizplus · Accepted Answer

A product champion is a middle manager who becomes an advocate for a new product or service idea and helps overcome resistance and convince others to take the innovation seriously. A sponsor provides financial support for a project, a venture capitalist invests money in a new business venture, an informational leader provides knowledge and expertise, and a transformational leader inspires and motivates others towards a common goal. However, none of these roles specifically fit the description given in the question.

A(n)____ Is Usually a Middle Manager Who Learns About a New