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Swimco Swimco Is a Beach- and Resort-Wear Retailer Based in Calgary,Alberta,with

Question 61

Multiple Choice

Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.
When planning,Swimco's corporate leadership team reviewed the company's business plans not only to ensure consistency with their HR strategy but also to provide input to their strategy,based on HR strengths and weaknesses.What approach is Swimco using to link its HR processes to their strategy?


A) It is starting with organizational strategy and then creating HR strategy.
B) It is starting with HR competencies and then creating corporate strategy.
C) it is starting with HR competencies and then creating corporate strategy.
D) ​It is doing a combination of both business strategy and HR strategy in a form of reciprocal relationship.

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