The best criterion of the effectiveness of an advertisement for applicants is
A) cost of the ad per applicant.
B) total number of applicants generated by the ad.
C) number of applicants generated by the ad who were hired.
D) performance level of applicants generated by the ad who were hired.

Question

Quizplus · Accepted Answer

The best criterion for the effectiveness of an advertisement for applicants is the performance level of applicants generated by the ad who were hired. This measure directly relates to the quality of the hires and their contribution to the organization, which is a more meaningful indicator of the ad's effectiveness than simply the number of applicants, the cost, or the number of hires without considering their performance.

The Best Criterion of the Effectiveness of an Advertisement for Applicants