Developing the promotional message is referred to as _____.

Question

Quizplus · Accepted Answer

Developing the promotional message is a key part of the overall creative strategy for a marketing campaign. This involves determining the key message that the company wants to communicate to its target audience and crafting the messaging in a way that is both appealing and effective in achieving the desired outcomes. Ambush marketing, sales promotion, and cooperative advertising may all be part of a larger marketing campaign, but they do not specifically relate to the development of the promotional message itself.

Developing the Promotional Message Is Referred to as _____