The ideal situation in developing a message strategy is to have a _____,which refers to a product that is manufactured,packaged,and positioned the same globally.

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A world brand refers to a product that is consistent across different countries and regions, and is manufactured, packaged, and positioned similarly globally. Having a world brand makes it easier to develop a consistent message strategy that can be used across different markets. Product class refers to a category of products that share similar characteristics, while brand mark and product family refer to branding elements used to distinguish a product from others within the same brand.

The Ideal Situation in Developing a Message Strategy Is to Have