Which of the following is a disadvantage of direct exports?
A) Exporters have to engage in cooperative advertising which decreases the overall promotional budget for the product.
B) Exporters will have no opportunity to sell the product with intermediaries.
C) Exporters encounter possible gatekeeping by intermediaries.
D) Exports have to face minor learning about sales in the markets that buy the product.
Correct Answer:
Verified
Q20: The reason behind using global advertising for
Q21: Natural Waters Inc.is a packaged drinking water
Q22: Which of the following is true about
Q23: The ideal situation in developing a message
Q24: _ involves relaxing most of the controls
Q26: When an exporter uses indirect exports to
Q27: Developing the promotional message is referred to
Q28: The process of converting a message into
Q29: _ involves direct relations between the seller
Q30: What is the purpose of direct marketing?
A)
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