Which of the following is true about personal selling?

Question

Quizplus · Accepted Answer

Personal selling allows for direct interaction between the seller and the buyer, providing immediate feedback on customer reactions as well as information on markets. This is not possible with advertising or other promotional tools.

Answer: B 
 Personal selling typically involves more costs per contact than advertising or other promotional tools, as it requires the hiring and training of sales representatives, travel expenses, and other costs associated with face-to-face interaction.

Answer: False 
 Personal selling is different from advertising in that it involves direct relations between the seller and the buyer. The sales representative can answer questions, address concerns, and tailor their pitch to the individual customer's needs, which is not possible with advertising.

Answer: False 
 Personal selling is often considered the most effective of the promotional tools available to the marketer because it allows for direct interaction and relationship building with customers. While it may be more expensive than other tools, it can yield higher sales and customer loyalty.

Which of the Following Is True About Personal Selling