Your coffeehouse is struggling to build a customer base,despite your prime location adjacent to a big university.When you confide in your former marketing professor,he tells you the problem is with insufficient time utility.How can you address this aspect of your marketing?
A)Encourage customers to relax and spend more time in the coffeehouse.
B)Set up a kiosk in the campus bookstore.
C)Lower prices over time.
D)Open earlier in the morning.
E)Create a beans-by-mail program to reduce people's coffee shopping time.

Question

​Your coffeehouse is struggling to build a customer base,despite your prime location adjacent to a big university.When you confide in your former marketing professor,he tells you the problem is with insufficient time utility.How can you address this aspect of your marketing?
A)​Encourage customers to relax and spend more time in the coffeehouse.
B)​Set up a kiosk in the campus bookstore.
C)​Lower prices over time.
D)​Open earlier in the morning.
E)​Create a beans-by-mail program to reduce people's coffee shopping time.

Quizplus · Accepted Answer

Opening earlier in the morning increases time utility by providing customers with the opportunity to purchase coffee at a time that better fits their schedules, especially for students and faculty who may have early classes or commitments.

​Your Coffeehouse Is Struggling to Build a Customer Base,despite Your

Your Coffeehouse Is Struggling to Build a Customer Base,despite Your