Which of the following statements is true regarding marketing myopia?
A)A firm who focuses on product orientation endangers future growth
B)Firms who apply a customer orientation are in danger of lower levels of profiability
C)Failure to recognize the impact of social media can lead to myopia
D)Marketing myopia only applies to companies with a physical or tangible product

Question

Which of the following statements is true regarding marketing myopia?
A)​A firm who focuses on product orientation endangers future growth
B)​Firms who apply a customer orientation are in danger of lower levels of profiability
C)​Failure to recognize the impact of social media can lead to myopia
D)​Marketing myopia only applies to companies with a physical or tangible product

Quizplus · Accepted Answer

Marketing myopia refers to a company focusing too much on its product and not enough on the customer and their needs. This can lead to a decline in future growth as the company fails to adapt to changing customer preferences and industries.

Which of the Following Statements Is True Regarding Marketing Myopia