Marketers have been forced to adopt a more global perspective with their strategies.Which of the following is a key factor in driving this change?
A)Increasing international travel
B)Increasing consumer spending in the United States
C)Greater interdependence of the world's economies
D)Increasing economic clout of special interest groups
E)Changing political leadership in China

Question

Marketers have been forced to adopt a more global perspective with their strategies.Which of the following is a key factor in driving this change?​
A)​Increasing international travel
B)​Increasing consumer spending in the United States
C)​Greater interdependence of the world's economies
D)​Increasing economic clout of special interest groups
E)​Changing political leadership in China

Quizplus · Accepted Answer

The greater interdependence of the world's economies has made it necessary for marketers to adopt a more global perspective in their strategies. Businesses can no longer rely solely on their domestic markets and must consider the impact of global economic factors on their operations. This includes factors such as currency fluctuations, trade policies, and global competition. Increasing international travel, increasing consumer spending in the United States, the increasing economic clout of special interest groups, and changing political leadership in China may also have some impact on marketing strategies, but they are not as significant as the interdependence of the world's economies.

Marketers Have Been Forced to Adopt a More Global Perspective