Over the years,you have been involved in a number of social media marketing (SMM)campaigns.You have come to believe the number of times an individual is exposed to the marketing material during the campaign is the most significant determinant of its success.Given this belief,you should

Question

​Over the years,you have been involved in a number of social media marketing (SMM)campaigns.You have come to believe the number of times an individual is exposed to the marketing material during the campaign is the most significant determinant of its success.Given this belief,you should

Quizplus · Accepted Answer

Since the individual believes exposure frequency is the most significant determinant of success in SMM campaigns, they should emphasize frequency when developing social media marketing initiatives. This means that the focus should be on how many times the target audience is exposed to the marketing material during the campaign. This will require a carefully planned and executed strategy that enables the campaign to reach the target audience multiple times through various channels such as social media ads, organic social media posts, and email marketing campaigns.

​Over the Years,you Have Been Involved in a Number of Social

Over the Years,you Have Been Involved in a Number of Social