Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group.Culture is the accumulation of values,beliefs,preferences,and tastes that the target group possesses.Culture includes such tangible items as _____________.Culture also includes such intangible items as ________________.
A)education; food
B)social customs; artwork
C)artwork; food
D)education; clothing
E)clothing; principles

Question

Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group.Culture is the accumulation of values,beliefs,preferences,and tastes that the target group possesses.Culture includes such tangible items as _____________.Culture also includes such intangible items as ________________.​
A)​education; food
B)​social customs; artwork
C)​artwork; food
D)​education; clothing
E)​clothing; principles

Quizplus · Accepted Answer

Tangible items in culture include clothing, while intangible items include principles.

Marketers Must Understand a Target Group's Culture If They Hope