When a consumer purchases an item that she previously bought and found acceptable,it would be considered an example of _____________.

Question

When a consumer purchases an item that she previously bought and found acceptable,it would be considered an example of _____________.​

Quizplus · Accepted Answer

Straight rebuying refers to a situation where a consumer purchases an item that she has bought before and found acceptable. In this case, the consumer does not engage in any alternative evaluation or decision-making process, but simply makes a repeat purchase based on her previous experience with the product. Therefore, option B is the correct answer.

When a Consumer Purchases an Item That She Previously Bought