In an effort to better structure the purchasing process,a company may use _____________ to standardize buying decisions.A skilled marketer understands the client's ____________ and realizes that many companies purchase from several vendors,so this pattern is taken into account when the marketer formulates a marketing proposal.

Question

In an effort to better structure the purchasing process,a company may use _____________ to standardize buying decisions.A skilled marketer understands the client's ____________ and realizes that many companies purchase from several vendors,so this pattern is taken into account when the marketer formulates a marketing proposal.​

Quizplus · Accepted Answer

The first blank refers to a process of standardizing buying decisions, which is achieved through systems integration. The second blank refers to the client's preferences and habits, which fall under organizational factors. Therefore, the correct answer is C - systems integration and organizational factors.

In an Effort to Better Structure the Purchasing Process,a Company