You work for a clothing merchandiser that has been using the same fabric manufacturer for the last decade.When a new designer joins the team,he asks the team if they have considered using an alternative fabric manufacturer whose prices are more affordable.The team is mainly concerned about sacrificing quality and style for cheaper prices,but the new designer assures everyone that there are companies out there that produce high quality goods at reasonable rates.The team decides to research possible alternatives.
Required:

Which of the following purchase behaviors is represented in the business buying situation described above?

Question

You work for a clothing merchandiser that has been using the same fabric manufacturer for the last decade.When a new designer joins the team,he asks the team if they have considered using an alternative fabric manufacturer whose prices are more affordable.The team is mainly concerned about sacrificing quality and style for cheaper prices,but the new designer assures everyone that there are companies out there that produce high quality goods at reasonable rates.The team decides to research possible alternatives. ​
Required:
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Which of the following purchase behaviors is represented in the business buying situation described above?​

Quizplus · Accepted Answer

The situation described involves a business buying decision where the team is considering using an alternative fabric manufacturer. The decision involves some level of consideration and research to ensure that the quality and style are maintained while also achieving cost savings. This fits the description of limited problem solving, where some level of research and evaluation is required, but it is not an extensive process.

You Work for a Clothing Merchandiser That Has Been Using