An undifferentiated marketing strategy is more suited for a firm that markets generic products rather than individual brand names.

Question

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An undifferentiated marketing strategy involves targeting the entire market with a single marketing mix. This can be more effective for firms that sell generic products since they do not have distinct brand identities. In contrast, firms with individual brand names may benefit more from differentiated marketing strategies that tailor their marketing mix to specific target segments.

An Undifferentiated Marketing Strategy Is More Suited for a Firm