Which of the following statements is true regarding micromarketing?
A)Micromarketing techniques are mostly used by mass marketers.
B)Micromarketing is more narrowly focused than concentrated marketing.
C)Micromarketing is also called undifferentiated marketing.
D)Micromarketing involves producing a single product and marketing it in the same way to all potential customers.

Question

Quizplus · Accepted Answer

Micromarketing is more narrowly focused than concentrated marketing. Micromarketing involves targeting a specific segment of customers and tailoring the marketing mix to meet their needs and preferences. It is the opposite of mass marketing, which targets the entire market with a standardized marketing mix. Micromarketing includes niche marketing, local marketing, and individual marketing.

Which of the Following Statements Is True Regarding Micromarketing