American Express,a large firm with many financial products,recently introduced two new credit cards designed for very specific markets: The Knot,for engaged couples,and The Nest,for newlyweds.This is an example of _____ marketing.
A)undifferentiated
B)concentrated
C)mass
D)societal

Question

Quizplus · Accepted Answer

This is an example of concentrated marketing, as American Express has created two new credit cards specifically tailored for two distinct markets - engaged couples and newlyweds. This approach involves focusing on a specific segment of the market and developing products or services that meet their unique needs and preferences.

American Express,a Large Firm with Many Financial Products,recently Introduced Two