Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming.He mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept.Which specific aspect of the AIDA concept is at work?

Question

Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming.He mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept.Which specific aspect of the AIDA concept is at work?​

Quizplus · Accepted Answer

The AIDA concept stands for Attention, Interest, Desire, Action. In this case, the loud commercials are designed to grab attention and stand out from the regular programming, which is the "Attention" aspect of AIDA.

Jesse Often Watches TV Late at Night and Notices That