When Sara went to a convenience store to get her weekly grocery shopping done,she got a free sample of a new cereal that had just been introduced in the market.This information indicates that the cereal manufacturer is using _____ to promote its product.

Question

Quizplus · Accepted Answer

Direct sampling involves offering free samples to potential customers, usually in public places or events. Since Sara received a free sample at a convenience store, it is evident that the cereal manufacturer is using direct sampling as a promotional strategy.

When Sara Went to a Convenience Store to Get Her