If foreign marketing costs are so low they do not impact overall costs,the pricing strategy to recommend is:
A)promotional pricing.
B)dual pricing.
C)market-differentiated pricing.
D)standard worldwide pricing.

Question

Quizplus · Accepted Answer

If foreign marketing costs are so low they do not impact overall costs, standard worldwide pricing would be the recommended pricing strategy. This means that the same price would be charged for the product in all markets irrespective of domestic or foreign markets. This pricing strategy is simple and easy to manage and helps in establishing a global brand identity.

If Foreign Marketing Costs Are So Low They Do Not