________,________ and physical facilities are added to the traditional marketing mix variables in an extended marketing mix for services.

Question

Quizplus · Accepted Answer

The extended marketing mix for services includes three additional variables: people, processes, and physical facilities, in addition to the traditional marketing mix variables of product, price, promotion, and place/location. Therefore, the correct choice is E.

________,________ and Physical Facilities Are Added to the Traditional Marketing

, and Physical Facilities Are Added to the Traditional Marketing