There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

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In a push strategy, efforts are directed at intermediaries such as wholesalers, distributors, and retailers, to persuade them to carry and promote the product to the end consumer. This approach pushes the product through the distribution channel, creating demand from wholesalers and retailers, who then push the product to the consumer.

There Are Two Basic Types of Promotion Strategy: Push and Pull