Nike Canada advertises its golf shoes in Golf Canada magazine, because it is the most effective way of reaching golfers. In terms of media strategy, this is an example of a
A) sling-shot strategy.
B) profile-matching strategy.
C) target market strategy.
D) rifle strategy.
E) shotgun strategy.
Correct Answer:
Verified
Q45: An evaluation of actual audience deliveries calculated
Q46: The target market for which a shotgun
Q47: If product sales as expressed as a
Q48: In advertising, "continuity" is
A) purchasing media in
Q49: Golf clubs have a heavy schedule of
Q51: Media weight is expressed in terms of
A)
Q52: The total unduplicated audience potentially exposed one
Q53: When Nintendo introduced the Wii in Canada,
Q54: If a media schedule has a weekly
Q55: A rifle strategy is a matching strategy
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