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A Rifle Strategy Is a Matching Strategy Used in Situations

Question 55

Multiple Choice

A rifle strategy is a matching strategy used in situations where


A) the product is in the mature stage of the product life cycle.
B) there is great urgency in the call to action.
C) budgets are extremely tight.
D) the target market can be precisely defined by some common characteristic.
E) the target market is very fragmented.

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