If EQ3 chose to advertise in Style at Home magazine it would be because the target profile of the magazine matched the profile of EQ3's target market. This type of media strategy is called a(n)

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Profile-matching strategy involves selecting media channels that match the demographic, psychographic, or behavioral characteristics of a company's target market. In this case, EQ3 is selecting Style at Home magazine because the target profile of the magazine matches the profile of EQ3's target market.  This will help EQ3 to reach their potential customers more effectively.

If EQ3 Chose to Advertise in Style at Home Magazine