When Nintendo introduced the Wii in Canada, they spent a lot of money advertising the product in the early stages of the product's introduction, with the hope of hitting the market with a bang. Nintendo plans to reduce the amount spent on advertising after this short period. This is an example of a(n) __________ media schedule.

Question

Quizplus · Accepted Answer

A blitz media schedule involves a heavy advertising campaign for a short period to create a significant impact, which aligns with Nintendo's strategy for the Wii launch in Canada.

When Nintendo Introduced the Wii in Canada, They Spent a Lot