According to the concept of taking into account the nature of the message, the creative strategy and the ____________ strategy should be developed simultaneously to ensure the right message is delivered by the right medium.

Question

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The nature of the message should be considered when choosing the appropriate media for delivery. Therefore, the creative strategy and media strategy should be developed simultaneously to ensure that the message is delivered through the most effective channels. Geographic, shotgun, and rifle strategies refer to targeting specific locations or audiences and are not directly related to the message itself. While marketing strategy is important, it is the overall plan for achieving marketing objectives and may not specifically address the delivery of a particular message.

According to the Concept of Taking into Account the Nature