If a media schedule has a weekly reach of 40 percent of targeted households in a particular city and the average number of exposures is 4, the GRP level would be

Question

Quizplus · Accepted Answer

Gross Rating Point (GRP) is calculated by multiplying the reach (percentage of the targeted audience) by the average frequency (number of exposures). Here, it's 40% reach * 4 exposures = 160 GRP.

If a Media Schedule Has a Weekly Reach of 40